Crackle, the streaming service famous for Comedians in Cars Getting Coffee, is looking to spread its wings and fly.
As the service prepares to release a major original series, ‘The Art of More’ it would make sense that there would be interest from both Crackle hoping to gain larger distribution as well as from some of the major content distributors who want to feature what is shaping up to be a fascinating production.
The Street is reporting that there aren’t any official deals yet, but there could certainly be some news here soon as Sony owned Crackle continues to shop their content. Andy Kaplan, Sony’s president of worldwide networks confirmed, “These are early days. We’re talking to every one of them. As things evolve we need to be prepared.” The Street’s report mentions Sling TV, Apple and Verison FiOS as names close to the potential deal.
Since Crackle’s business model is advertising revenue, the more eyeballs on their content, the more successful the streaming service can become. While Crackle has been around a long time, it hasn’t had as much mainstream success as other offerings such as Hulu, Netflix, Amazon Prime and others who all require subscriptions to bolster their content libraries. Regardless, as Crackle looks to compete on the basis of more original shows, this could mark a business model shift as they work to gain traction in a market getting more crowded by the day.