When HBO announced they were going to be launching a standalone streaming app HBO Now, it felt as if the clouds had opened, a bright yellow sun shined bright and there was blue sky as far as the eyes could see.
It appears as if things have gone well for HBO taking the leap in offering their channel as a standalone service, with Time Warner CEO Jeff Bewkes speaking at Goldman Sachs’ Communacopia media conference saying the service is “performing well against expectations.”
While those expectations aren’t written in stone somewhere for everyone to benchmark against, Bewkes commented that he’s not afraid of impending shifts toward skinnier cable packages, as he commented “it all works out very well for us” referencing TWC’s ownership of several popular entertainment properties.
If we’re to look for any elements of what success means for HBO Now, The NY Post commented that back in November, HBO CEO Richard Plepler had commented that they were aiming for between 4-5 million subscribers to the standalone service. No timeline was specifically mentioned on when they were hoping to hit that number.
There’s no doubt that a standalone app was a move that HBO would inevitably make, with more and more people turning to on demand offerings as opposed to live television broadcasts.