82% of Kids in ‘Netflix Only’ Homes Have No Idea What Commercials Are

Last year we wrote a story reporting that Netflix saves children from an average of 150 hours of commercials every year. We got several emails from readers telling us that not only does Netflix save their own kids from commercials, but that their kids don’t even know what commercials are.

One reader even noted how when they were visiting some friends and the kids were watching TV on broadcast channels, one of their young daughters started crying when her favorite show was interrupted mid-episode by an ad for the latest and greatest toy or sugary cereal. Having grown up in a Netflix-only home, they think this might be the first time she had even seen a commercial at the age of six.

With this anecdote, we decided to survey parents of young children (below 10 years old) to see how many kids in “Netflix only” homes knew what commercials are, compared to those homes who watch regular television.

We surveyed 100 parents (50 Netflix-only homes, 50 normal television homes), here were their responses:

As you can see in the above graph, kids in “Netflix only” homes are way less likely to know or understand what a television commercial is, especially compared to those in homes with normal television.

  • 82% of kids in Netflix only homes don’t know what commercials are
  • 38% of kids in regular television homes don’t know what commercials are

A few of the comments we received from the survey, bracketed by the type of home they’re in:

  • [Netflix only home] It’s nice being able to leave the TV on for the kids and know they’re not being overwhelmed by ads.
  • [Regular television] We only let the kids watch PBS which doesn’t really have much advertising during children’s programming, but we do also enjoy Netflix and other streaming services with “kids” sections.
  • [Netflix only home] Our two young daughters have probably seen fewer than 10 commercials in their lives, we pretty much only stream kids shows on Netflix and Hulu.
  • [Regular television] I think my kids like the ads, which I know sounds terrible, but they love watching toy commercials on YouTube on the iPad, go figure.

Do you have kids? Are you a Netflix only home, or do you have regular television. Let us know your story in the comments.

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42 Comments on "82% of Kids in ‘Netflix Only’ Homes Have No Idea What Commercials Are"

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META: this article is a commercial for Netflix.

bettadont
Guest

Good for these children! Good for anyone who values fee-for-service programming!

The ad middleman has, for 5 decades, been too generously given access to young American eyeballs.

That said, every child should learn what advertising is, its purpose, how to question what they are NOT telling you, and how to call B.S. when things sound too good to be true.

docfuturity
Guest

Very small sample size. My kid knows what commercials are thanks to youtube but we have no access to commercial television (cable or local).

nx6
Guest

If you had an ad-blocker on your browser, you wouldn’t see the ads on YouTube, either.

Wyat Mann
Guest

Nah, doesn’t work that way. Most of youtubes ads are content-embedded- and a roku or smart tv doesn’t work on a browser anyway

nx6
Guest

I’m not using a Roku or a smart TV, that’s true. But I never see any ads on YouTube on my browser either.

Trixie B Lulamoon
Guest

just use 4k video downloader c:

Wyat Mann
Guest

That depends on your operating system and also whether you want it full of bugs or viruses. VLC is the way to go.

Trixie B Lulamoon
Guest
oh really? tell me what viruses can i get using 4k? names of the viruses please. and 4k is easier to use i just copy address paste it choose quality and done. not like in vlc “Find a video on YouTube—like this one—and copy the URL from the address bar. In VLC, head to Media > Open Network Stream. Paste the YouTube link in the box and click Play. Under Tools, click Codec Information. In the box that says Location, right-click the block of text and click Select All. Copy this text to your clipboard. Go back to your browser… Read more »
Wyat Mann
Guest

OK, Shill for 4k who does searches for these threads and promotes it. Avoid; it is Russian/Ukrainian and grabs your goodies. VLC for LINUX is the way to go.

Trixie B Lulamoon
Guest

I see youre the law abiding american citizen that believe that usa is great and russia is bad. Think that more sheep

Pedro Majano
Guest

Rob Toledo, 82% OF KIDS IN ‘NETFLIX ONLY’ HOMES HAVE NO IDEA WHAT COMMERCIALS ARE, assuming they also do not use the internet or YouTube. Make sure you mention that so that this whole article is not a Trumpticle.

Dianne S
Guest

I would expect that if the question were rephrased: “Do you know what an ad is?”, the response rate would be much higher, because even non-Netflix households use the Web.

Robin Bedley
Guest

Netflix only home. Glad too. Hate commercials. Can’t control what advertiser’s put in their ads..Ie..Sexual suggestive ads. Another benefit, don’t become prey to companies ramming their products down our throats. Especially around holidays..I have yet to hear..” mommy, I want to get that toy. It looks so cool in the commercial” NO THANKS ..Yay to commercial free zone. Have enough of it outside of our home.

Nope
Guest

No one is concerned about the 38% of children who live in TV households but also don’t know what a commercial is?

nx6
Guest

With the amount of product placement in media, is there any difference whether its a commercial or the show?

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[…] 82% of Kids in ‘Netflix Only’ Homes Have No Idea What Commercials Are […]

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[…] recent findings were discovered by Rob Toledo with extreamist, who survey parents of children younger than 10 years old to see how many of them living in […]

Guy LaPenta
Guest

You’ve got bigger problems if your 6 year old starts crying because a commercial came on. Sounds like they need a serious break from the television.

Anonymous
Guest

82% of children are getting their information from a couple crappy shows? How can that be worse than CNN?

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[…] by /u/NeilPoonHandler [link] […]

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[…] recent findings were discovered by Rob Toledo with extreamist, who survey parents of children younger than 10 years old to see how many of them living in […]

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[…] recent findings were discovered by Rob Toledo with extreamist, who survey parents of children younger than 10 years old to see how many of them living in […]

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[…] we learned how Netflix is saving children from 150 hours of adverts a year, and now a survey by Exstreamist has revealed that 82% of children in Netflix-only homes don’t even know what television […]

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[…] we learned how Netflix is saving children from 150 hours of adverts a year, and now a survey by Exstreamist has revealed that 82% […]

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[…] we learned how Netflix is saving children from 150 hours of adverts a year, and now a survey by Exstreamist has revealed that 82% of children in Netflix-only homes don’t even know what television […]

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[…] current survey carried out by Exstreamist, requested 100 mother and father, 50 from Netflix-only houses, and 50 from regular TV houses, if […]

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[…] current survey carried out by Exstreamist, requested 100 mother and father, 50 from Netflix-only properties, and 50 from regular TV […]

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[…] latest survey carried out by Exstreamist, requested 100 mother and father, 50 from Netflix-only properties, and 50 from regular TV […]

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[…] as crianças de uma média de 150 horas de intervalos comerciais por ano, o site Extreamist resolveu fazer uma pesquisa sobre como anda a percepção dos pequenos espectadores em relação ao […]

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[…] recent survey carried out by Exstreamist, asked 100 parents, 50 from Netflix-only homes, and 50 from normal TV homes, if their kids knew […]

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[…] recent findings were discovered by Rob Toledo with extreamist, who survey parents of children younger than 10 years old to see how many of them living in […]

Bruno B
Guest

say is that a ps vita? does it run monument valley?

Tim Armstrong
Guest

As if programs are not commercials. Everything is branded.

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[…] new report from streaming video watchdog Exstreamist states that, out of all the kids who have lived within Netflix-only households for their entire […]

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[…] 82% of kids in “Netflix-only” houses don’t know what tv commercials are, whereas 38% of these in homes with a tv are additionally unaware of the phrase, according to a survey. […]

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sfista
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[…] テレビではなく、動画配信サービスでドラマや映画を見る家庭が増えている。CMで中断されずに動画を見ることができるからなのか、「Netflix」しか見ない家庭の8割以上の子どもが、CMを知らないという調査結果が出ている。 […]

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[…] テレビではなく、動画配信サービスでドラマや映画を見る家庭が増えている。CMで中断されずに動画を見ることができるからなのか、「Netflix」しか見ない家庭の8割以上の子どもが、CMを知らないという調査結果が出ている。 […]

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