REPORT: Here are the Best and Worst Countries for Netflix Subscribers

netflix everywhere

Netflix had been expanding globally at a steady pace prior to this year, streaming in nearly 60 countries around the world which is far more than any of the other major services. But then earlier this year, Netflix CEO Reed Hastings, speaking to CES, blew us all away by announcing that Netflix would now be streaming globally with few exceptions.

But it hasn’t all been roses and puppy dogs for these new subscribers, many of whom have complained about both the quantity and quality of the Netflix libraries in their respective countries. Ridiculously complicated content ownership rights have made consistent distribution a logistical nightmare for Netflix, who would of course love to offer everyone around the world the same streaming library whether it be content from CBS or all of Fox’s streaming offerings.

Methodology

We decided to do some research by pulling numbers from separate databases that collect the total number of titles streaming in specific Netflix regions. We then compared each country’s total title count to the others and compiled lists of the top 10 best countries to be a Netflix subscriber, as well as the bottom 10 (see charts and data sources below). While you’ll probably be able to guess the country at the top of the list, things got very interesting when we moved further down the list.

The Top 10 Countries for Netflix Subscribers

Below you’ll find the total number of unique titles available in each country where Netflix is available as of February 22nd, 2016. You can download the full list here.

Top-Netflix-Countries-10

  1. United States
  2. French Guiana
  3. Benin
  4. Jamaica
  5. Dominican Republic
  6. Haiti
  7. Honduras
  8. El Salvador
  9. Nicaragua
  10. Peru

No surprises that the US remains at the top. Netflix is based here and has garnered a respectable subscriber base domestically. South and Central America also have large Netflix presences, as the service worked fairly actively to expand into those regions early on. The general theory is that content distribution costs are relatively inexpensive there as well.

You might notice the lack of European countries in the top 10. Netflix has struggled a bit in Europe, dealing with extremely complicated content distribution rights on top of a legislative mess while trying to function as a third party content provider in the EU.

You can see the top 40 below as well to get a better picture as to where other major Netflix hubs such as Canada, Mexico and the EU rank when it comes to Netflix library size:

Top-40-Netflix-Countries

Many new international subscribers in smaller markets have been complaining about their Netflix libraries, stating they just can’t justify paying the monthly subscription for less than 1000 titles of content, especially when most of that content can be found elsewhere or doesn’t appeal to their taste. In all fairness, it would be very hard to justify a Netflix subscription while living in Morocco (157 titles):

Worst-Netflix-10-Countries

  1. Mauritania
  2. Hong Kong
  3. Sudan
  4. Taiwan
  5. Comoros
  6. Eritrea
  7. Angola
  8. Thailand
  9. Albania
  10. Morocco

But we’re certain Netflix is hoping to expand the total number of titles in these countries, it’s just a very complicated process. It’s not as if Netflix wants to only offer a few hundred titles in places like Sudan and Albania.

Some Interesting Anecdotes from the Data

What fun would this all be if we didn’t break down some fun factoids about the state of global Netflix distribution:

  1. You can stream more titles on Netflix in the Australian region of Antarctica than you can in places like France, Germany and Japan. Rumors are circulating that “Penguins: The Movie” is in high demand there.
  2. Netflix original ‘House of Cards’ is actually not streaming in a large portion of countries where Netflix is now available. Complicated ownership rights have prevented Netflix from streaming the series outright globally.
  3. South and Central America are definitely the best regions outside of the US, surpassing Canada and most of the EU for total titles available.
  4. Taking into account the exchange rates on currency around the world, the US is still the best value dollar-per-title ($8.99 for 5750 titles). Denmark is one of the most expensive of the larger libraries ($15.11 for 2140 titles).

Are you an international Netflix subscriber? What are your thoughts on your Netflix library? Let us know in the comments! We doubt you’ll be able to stream a live cubs game from Canada on Netflix any time soon but we hope the behemoth expands their offerings internationally in the near future.

Sources:

The various true costs of Netflix around the world

Netflix title count | Netflix title count

Netflix expanding globally

Netflix global search

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11 Comments on "REPORT: Here are the Best and Worst Countries for Netflix Subscribers"

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French Guiana is part of France. The same way Alaska and Hawaii is part of the US.

What “legislative mess” exactly? The fact that European nations are sovereign and not federal states?

It’s possible that Netflix has a different licensing deal for FG which doesn’t apply to France. I remember hearing similar things had happened for the UK with Gibraltar, Falklands, BIOT, etc

In France, there are some differences in the law depending on where you are. Heck, in some of our departments, Euro is not even being used (Pacific franc in New Caledonia, French Polynesia, Wallis-et-Futuna). Now, about the legislative mess, I’ll talk about France: We have what we call “chronologie des medias”. That (stupid) law makes Netflix crappy in France. Basically, in the case of a movie, it can’t be put on Netflix for three years after the theater broadcast. Yes. Three. Goddamn. Years. It’s to protect the theaters, they say (Because, you know, capitalism is bad, media conglomerates control the… Read more »

Living in Morocco, I’ve tried but I just canceled my subscription after 1 month. It is absolutely not worth the 9.99 USD: poor catalogue, many films only available in English (Morocco is French & Arabic speaking country…). And now they blocked the use of VPN so it is definitively dead…
I’ll wait a few more months to see if it is getting better…

fucking uncomplete netflix in indonesia

the netflix library in poland is a joke :/

In Mexico is ok I guess, not ultra wow but ok. I don’t use it much myself, but when I do is for watching Netflix original programming, a good selection, but I’m afraid they may be relying too much on it in the future.

Stephen Aaron Flamengco

NetFlix Philippines is a fucking nightmare. I just hope the library expands before the new year comes. The only thing keeping me subscribed is Narcos and most most netflix originals.

“It’s not as if Netflix wants to only offer a few hundred titles in places like Sudan and Albania.”

Actually, that’s exactly what they’re doing. It’s not as if something is holding their hands. Netflix does not want to pay for licensing until it has viewers. It makes the end-user invest in the business model, not the stakeholders.

They are exploiting poorer countries for profit, delivering the cheapest content they could find for the same price as premium content in the US.

Fuck Netflix.

I guess it’s not worth it in Morocco and the other countries unless Netflix shapes up its act. I have my account from the state which I have tried in Morocco but it didn’t work. there is no good reason to pay the same price $9.99 as in the US but get less than 3% of the service. You should see a shrink if you were Moroccan and paying for Netflix.

I live in Morocco and have a Netflix subscription. I was happy up until I watched the 3 or 4 TV shows I had on my waiting list. Now it takes forever to get interesting new TV shows and new seasons for existing shows. I don’t even have recent or current seasons of Netflix produced shows such as Better Call Saul or House of Cards and there is absolutely no visibility on when they will be coming, no calendar, nothing. It’s a shame, considering that 10$ a month i n a country with a low purchasing power is a lot.… Read more »
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