Cable Companies Swing Back – Out of Touch COX Releases “What Cutting the Cord Could Cost You”

cox cable cord cutters

Cable companies often have a way of finding their names atop the list of year’s worst companies, so it’s no wonder consumers would always be looking for other options.

Between terrible customer service, deceptive billing policies and antiquated distribution from big cable, consumers have routinely been hunting for alternatives and have found plenty of entertainment options from on demand video, eliminating the need for expensive cable packages. And while cutting the cord isn’t necessarily for everyone, a lot of people have found the simplicity a fantastic change of pace to normal cable, and the monthly money savings are certainly an added bonus.

Major cable has expressed they haven’t been terribly worried about cord cutters, at least not yet. Comcast recently argued that the trend was mostly media hype, and only a small subset of consumers were actually abandoning their cable TV. But if there wasn’t any fear of such a shift in consumer trends, it wouldn’t make sense for a major cable company to start a campaign against cord cutting, would it?

COX Cable has released a guide on how much cutting cable out of your life could actually cost you. It has the standard talking points about how in order to handle the streaming data, internet service might get more expensive (whose fault is that?), or how devices that can handle streaming like smart TVs are expensive, and most people don’t have those yet. Or even more out of touch, the article discusses the expensive cost of HDMI cables at $10. The horror!

cox cable ad

No doubt, cutting the cord is a transition for most people, and there is certainly some upfront cost and adapting to different methods of consumption of televised content. But the article by COX proves that cable companies are certainly keeping their eyes on the rear view mirror and are starting to feel just ever-so-slightly worried about customers abandoning their service. The arguments that the COX guide makes also prove that cable companies still have no idea why consumers are leaving.

From the article:

“Do you watch the 5 o’clock news? Are you a fan of Sunday sports? An avid Game of Thrones viewer? When you cut the cord, you might find your Sundays and weeknights spent not in front of the TV, as many streaming services don’t include local, sports or premium channels.”

This is all 100% inaccurate. Local news is available for free with any television and an antenna. So are a lot of sports including almost all NFL games broadcast on network television, and alternatively through Sling TV with its ever expanding library of live sports. For ‘Game of Thrones?’ Easily available through standalone app HBO Now for about the same cost as it would be to add to a standard cable package.

Most notably, the article glosses over the biggest benefit of cancelling cable, and that’s the modular nature of streaming television options. Most people currently choose between 1-3 streaming services, which might only save them a few bucks every month compared to cable, but the packages are more aligned with their individual preferences.